I can never explain exactly how these odd exercises get started, but it germinated while Dana and I were watching C-SPAN during breakfast. It took root in the shower and before long I was compelled to complete my list.
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THE 30 MOST INFLUENTIAL MEDIA INNOVATORS OF MY LIFETIME
Edward R. Murrow, Ted Turner, Brian Lamb, Rush Limbaugh, Rupert Murdoch
Ronald Reagan, Don Hewitt, Steve Allen, Ben Bradlee, Matt Drudge
Oprah Winfrey, Roone Arledge, Jack Anderson, Phil Donahue, Johnny Carson
Woodward/Bernstein, Garrison Keillor, Huntley/Brinkley, Lorne Michaels, Lucille Ball/Desi Arnez
Tom Wolfe, Barbara Walters, Walter Chronkite, Al Neuharth, MacNeil/Lehrer
Mike Royko, Jeff McNelly, Bob Edwards, Charles Schultz, Norman Lear
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For reasons I can’t explain to myself, I’ve left out the world of cinema, music, theater, and pure entertainment (the full spectrum of mass media). There seemed a need to have an overall public affairs orientation to it. Each figure meets the requirement of both influence and innovation, although some are weighted more to one than the other. Yes, it gets shakier and more subjective as I move down the list, and I’d be interested in the opinion of others. It wouldn’t be that hard to expand it to 50 names, to find room for many others worthy of consideration, such as: Jacques Cousteau, Ken Burns, Jann Wenner, Clay Felker, Charles Kuralt, Jim Henson, Paul Conrad, Malcolm Forbes, Daniel Shore, and Roger Mudd, etc., etc.
What do you think? Did I neglect the obvious? Who would you strike? Who would you add?
If you like this kind of history-of-mass-media material you’ll like the cybernewseum.
Damn. Some people probably get paid for thinking up stuff like this.
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