So I opened Facebook and saw this much of an ad on my screen:

Jennifer Aniston's face, over the text 'Help Save Her Life.'

And I was like, “What, does she need emergency reverse liposuction? I mean, obviously she DOES, but is that going to save her–oh.” Because by this point I had copied the image out and could see the first frame of the animated gif, to which it apparently never resets:

Little bald Madelyn is fighting CANCER.  ASS.

Hi! St. Jude? Call me. We need to talk about this concept called “above the fold.”