I’m running the first (theoretically) paid ads ever on xorph.com, now. I don’t have any particular moral objection to ads; it just never seemed worth the trouble before. Until Clockers got boingboinged.
As Holly pointed out, I wrote 991 extremely short stories and she wrote 41 stories that interlock in a crossword, and yet the fanfic we did for a bad movie is what starts eating into our fifteen minutes. Internet is really weird.