When I overheard Mike and Bob discussing sales goals, Mike said something so clear and plain-spoken that it hit my brain like a laser— “First you set an objective, and then you devise the strategy and tactics to achieve it.” I realized how reactive I’ve been in my professional life, rather than proactive. Mike knows what he’s talking about. After years as a leading sales executive for M&M/Mars, he now works directly with the owner of a top food distributor in the Midwest. We talked a lot today while Bill, JD, and Bob were out fishing. I know I can learn a lot from Mike if I open up. He’ll be more than pleased to give me advice, but do I have the discipline to use it? During a 90-minute phone call with Dana we confirmed the do-or-die aspect of what we face together, and the need for total open-mindedness in our problem solving, to turn the situation with our studio around.